Easy access to tourism site. Although development attempts have been made in recent years with road construction, access to and from tourist sites outside of some cities is still in poor condition. This problem is depriving local communities of the benefits they will gain from their tourism products. On the other hand, the impact is that those with accessibility are repeatedly visited by tourists with the risk of environmental degradation, while others with poor accessibility are hardly visited by tourists. Rail and water transport are not developed in Ghana. Improved hotel quality, prices and services. The quality of hotels and quality services should be reflected in prices and not just any hotel that charges high prices. Ghana can compare it to its competitors (West African countries). Prices should be reasonable for good quality hotels. Additionally, rating criteria for restaurants and hotels should be revised to reflect today's economic environment. Currently the quality varies: for example in Accra a two-star hotel did not have hot water even though this is one of the prerequisites for two-star hotels, but a guesthouse in Kumasi was able to provide it. Tourists should be able to trust the star rating system and expect the same level of quality in various star hotels. Offer better value for money. Although tourists have a good experience in Ghana when they visit, the layout of tourism products is said to be unexciting. Restaurants and hotels are continually improving, but some concerns remain about prices, quality and services provided. Some tourists who have visited West Africa think that tourism services in Ghana are expensive, compared to the quality of services provided by other centers......handicrafts can also play an important role in developing a new market for many tourists, reminds them of the places they have visited and symbolically reflects a particular culture. Use of Guerrilla MarketingGuerrilla Marketing is “a marketing tactic in which a company uses surprise and/or unconventional interactions to promote a product or service” Ghanaian footballers usually qualify for world cup tournaments should be used as an opportunity for footballers to wear Visit Ghana shirts as well as Ghanaian footballers playing for international clubs should also be persuaded to wear Visit Ghana shirts under their kits. These can be made visible after matches. On and off the field, they can wear Ghanaian collectibles, such as bracelets, etc. This can generate a lot of public relations internationally, if it is picked up by the press