During the digital age, the Internet becomes more and more popular. In contrast, newspaper circulation and advertising revenue are disappearing along with the emergence of the Internet and the migration of audiences. While most news organizations are struggling in the digital age, there's a new form of news media growing on the web: BuzzFeed. This essay will first highlight the analysis of this news source and then discuss the influence and contribution of BuzzFeed in the public sphere. BuzzFeed is a rapidly growing social news and entertainment website, founded in 2006 by Jonah Peretti (BuzzFeed, n.d.). Most of the audience is in their 20s and 30s and most of the readers are also in their 30s and 40s (Moore, 2013). In 2013, monthly unique readers were approximately 85 million, and interestingly, the majority of views (75%) came from social networking sites and email but not from BuzzFeed (BuzzFeed, n.d.). The innovative news selling strategy and content selection are the reasons why BuzzFeed can attract such a large number of readers. BuzzFeed's strategy of selling news is free for readers and links to social networking sites to reach numerous readers. Since BuzzFeed is a website, you can save on the cost of paper and printing and therefore it is easier to get a free press than paper newspapers. Furthermore, they design the website very conveniently to share news and advertisements and choose the content that readers are interested in clicking and sharing (BuzzFeed, n.d.). As a result, it would encourage the public to share the news and thus more people would receive the news on social media. BuzzFeed content can be roughly divided into entertainment, substantive content, and advertorial (BuzzFeed, n.d.)....... middle of paper ....../06/15/can-buzzfeed-be-stopped/- Katona, Z., Knee, J. A., & Sarvary, M. (2013). Agenda chasing and competitions among news providers. Available from SSRN.- Moore, H. (2013, January 3). BuzzFeed Announces $19.3 Million in Funding to Transform Internet Advertising. The Guardian. Retrieved from http://www.theguardian.com/media/2013/jan/03/buzzfeed-new-funding-transforms-advertising-Peretti, J. (2013, September 4). Reminder to the BuzzFeed team. Retrieved from http://www.linkedin.com/today/post/article/20130904212907-1799428-memo-to-the-buzzfeed-team- Habermas, J. (2000). The public sphere. In P. Marris and S. Thornham (Eds.), Media Studies: A reader (2nd.) (pp. 92–97). New York: New York University Press.- Hagey, K. (2012, October 8). The advertorial's best friend; The BuzzFeed site relies on sponsored content shared by visitors on social media. Wall Street Journal. Eastern edition