Case StudyMusgrave Simplify Retail (MSR) – Implementing technology within supply chain management to maximize product availability.Overview projectMusgrave Simplify Retail (MSR), a commercial management system, designed to align the operations and costs of all Musgrave groups in Ireland and the UK. The system enables the delivery of goods and products to any warehouse in Musgrave, thus providing operational flexibility to warehouses. The application aims to provide a “single trading platform” for the whole group enabling single cost and improved benefits, thus improving the visibility of supply chain management for all Musgrave retailers (Centra, Londis, Budgens, etc.). The project is also aimed at implementing the future of product delivery – “Any Product Any Site (APAS)” – a product routing facility, which helps route products to any Musgrave warehouse thus eliminating the concept of brand-exclusive warehouses . Supply Chain Management The main purpose of supply supply chain management enables the movement of goods and information appropriately for any industry. The key elements of supply chain management include infrastructure, procedures, technology, and information.************Change this to a graph. The degree of use largely depends on the industry in which they are used. The procedures and methods for managing these routines can be quite informal. Advanced systems are needed to manage products that have a short life and for which demand changes rapidly. Project Initiation Listed below are some of the challenges faced within the existing systems or applications that led to the development of the “Musgrave Simplify Retail” system: The existing systems are n...... half of the paper ...... The usgrave Simplify Retail (MSR) project will enable retail partners to use a shared solution that will streamline processes and simplify the process of organizing and reporting information. Musgrave partnered with Infor (a pioneer in enterprise software, spanning financial systems, resource planning, supply chain management and customer relations) to implement the Musgrave Simplify Retail (MSR) project. As part of this project, all warehouses and storage facilities in Ireland and the UK were upgraded with Infor's Supply Chain Execution (SCE) application (Enterprise Resource Planning (ERP) framework). The SCE application combines transportation management, warehouse management and labor management in one system. application to reduce the complexity of warehouse and logistics management and clarify daily decision making across all warehouses and offices in Musgrave.