With the aim of gaining attraction as a new innovative start-up, our company introduces not only fashionable sports shoes, but also a unique production model that accentuates a special feature of the our brand. Additionally, to facilitate distribution, all of our products will be available through retail stores and online shopping. Considering the success of other popular shoe companies such as Nike and Adidas in online sales (around 30%), we are motivated to provide the online website with an adequate range of customization. Additionally, to complement the effort to increase the number of distributors and customer responsiveness, we provide a flexible direct shipping structure. So, along with all these efforts, we entirely aim to become an outstanding company that can compete with other leading shoes