The Economics of Coffee Nowadays there is an excessive demand and cost for gasoline, coffee is believed to be the most traded product on the global market after oil. Coffee is developed in more than fifty countries in a stretch around the equator and provides income to over twenty million farmers. Overall, it is estimated that there are approximately one hundred million companies worldwide involved in the dissemination, release, trading and sale of production. During 2001, farmers and farms created approximately fifteen billion pounds of coffee, while the global market captured only thirteen. Excess inventory in the coffee industry is not a typical mechanism and is one of the main reasons why expenses differ across the company. One of the key establishments currently aiming to dominate a large amount of coffee stocks is Starbuck. The Starbucks organization leads the marketing, roasting, brewing and branding of coffee expertise around the world. Starbucks buys, roasts and sells whole bean and rich coffees, espresso drinks, winter blended drinks, also a collection of food products, coffee-related features and equipment, a range of fine teas, music and so on. Starbucks has approximately 23,187 stores in 64 countries and has yet to grow. When considering coffee, Starbucks has created a universal brand for itself and it has become a great achievement. A Seattle Post editorial outlines the partnership Starbucks is creating to ensure a sustainable supply of high-value coffee is produced in Latin America. . Retired Starbucks chief and CEO Orin Smith said the bond... is at the heart of the paper... and the limits on the purchase and the amount required. When products are limited, the market decreases their quantity, as prices rise, people buy fewer products, and when products begin to be sufficient, prices fall and people want more. (Heakal). Some aspects that shift the demand curve are people's means, depending on the value of products, tastes, beliefs and taxes, etc. Supply indicates the amount time a supplier is willing to exchange or sell per piece at a time at numerous prices. Individuals maintain direction of production, inputs, or funds needed to create products. (Heakal). Despite the different elements, Starbucks at this point is a challenger to other coffee companies in terms of influencing supply and demand. Furthermore, if nothing too complicated happens, supply or demand Starbucks has a thriving business.