Kasavana and Brooks (1998) state that ARR is used to determine performance factors which must equal room revenue divided by room occupied, not room sold. But ARR is only used to know the average price of each room sold per day (Hospitality Yield Management, 2013). ARR which stands for Average Room Rate or also known as ADR Average Daily Rate. Kasavana and Brooks (1998) state that today revenue managers calculate this through an individual guest at groups and conventions, from weekdays to