After General Motors (GM), Toyota Motor Corporation is the second largest automotive manufacturer in the world; however, Toyota ranks first in terms of profits, revenue, and net worth. Toyota was founded by Kiichiro Toyoda in 1937, as a byproduct of Sakichi Toyoda's Toyota Industries Company, to produce Toyota automobiles. Headquartered in Bunkyo Tokyo, Japan (in addition to Toyota, Aichi); Toyota offers financial services through its Toyota Financial Services division. Toyota Industries, together with Toyota Motor Corporation, forms the Toyota Group. The Toyota Group consists of Daihatsu Motors, Scion, Lexus, Fuji Industries, Yamaha Motors, Isuzu Motors and, of course, Toyota Motors. Toyota Motor Corporation operates globally with the automotive industry, which includes 522 subsidiaries worldwide (Toyota, 2010) (Sagepub, n.d.). Toyota's mission is to some extent aligned with the needs of its stakeholders. Toyota's mission aligns with long-standing philosophies; they designed their mission to replace short-term decisions. Toyota's philosophical principle is to "work, grow and align" the enterprise in the direction of a universal logic, which for Toyota Motor Corporation is "more important than making money" (Toyota, 2010). According to Jim Press, chief operating officer of Toyota Sales North America and executive vice president, Toyota's primary goal is not to see corporate profit, or for stakeholders to see their portfolio grow; Toyota's purpose is "to reinvest in the future so that Toyota can continue to do business; as well as give back to the communities in which we operate" (Ramusson, 2008). Toyota uses this idealism as the basis for all its principles. So even if the stakeholders gain, it's not the first... the middle of the paper... it's more or less stayed the same. Customers first, then everyone else. Unlike many companies, which work only to please shareholders, Toyota's mission is its customers and workforce. Toyota learned early on that happy employees work harder and smarter, which in turn creates greater customer satisfaction, creating better returns for its shareholders. Works Cited Liker, J. (2004). The Toyota method. Retrieved from http://www.learnership.co.uk/archive/38.pdfRasmussen (2008). The Toyota method. Retrieved from http://rasmusson.wordpress.com/2008/04/27/the-toyota-way-long-term-philosophy/Sagepub (n.d.). Corporate communication in Toyota. Retrieved from http://www.sagepub.com/upm-data/9744_036223toyota.pdfToyota (2010). Social and economic aspects. Retrieved from http://www.toyota.co.jp/en/environmental_rep/03/jyugyoin04.htm