Also it is possible through the use of a model in which control is centered at the strategic level and coordination is centered at the managerial level. At the operational level we focus only on operations. This benefits the organization which gets numerous benefits for the business empire and the organization can develop in multiple aspects. This investment is necessary in order to avoid this negative impact or loss of business which creates high opportunity costs and loss of opportunities for the company. Investments in search engine optimization, in the long run, offer strategic benefits to the company and this can help it grow by leaps and bounds. It also helps them develop various skills (Barlett, Ghoshal & Birinkshaw, 2004). This is possible through the creation of a risk management system that can help them diversify risk. The first risk that the buyer must minimize is the risk of damage to the ordered products during transportation. It is vital that products are insured and also that the customer is provided with options such as cash on delivery which transfers the risk to the seller or delivery service provider (C Casey,