Showed readers how easy it is to adapt to a new role simply based on what the person is wearing. I don't agree on how Milgram decided to prove his thesis on obedience by being pressured by authority shocking people and I also don't agree on how Zimbardo decided to dress the guards but especially the prisoners in this experiment and how things got out of hand. However, their experiments showed how customs can impact a person by separating the authority and the person who obeys