Good communication helps to increase people's confidence such that they will promptly seek help from their supervisors instead of getting confused and making mistakes. Good communication will also motivate salespeople and managers to develop new ways to increase their productivity. Furthermore, in this environment the chances of being misunderstood are reduced. Therefore, the better the communication between management and employees, the greater the effect of coaching. Third, it is argued that the salesperson with more years of formal education has independent thoughts and actions. More years of formal education provide richer knowledge structures upon which to independently develop further skills and aptitudes. They have alternative resources to increase their productivity and this makes them doubtful about the effectiveness of the skills provided during formal coaching sessions. Fourth, it is noted that the seller believes that it is easier to sell goods of higher quality than of lower quality. Salespeople who believe their products are inferior to those of the competition have a strong desire to seek methods and knowledge that will help them acquire customers. Therefore, they will welcome receiving coaching and would like to know more