Cultural Issues “Cultures provide people with ways of thinking – ways of seeing, hearing, and interpreting the world” (www.colorado.edu, 2005, para. 1). Everyone seeing, hearing, and interpreting information differently can cause numerous cultural issues that can be problematic or even detrimental to an organization's ability to succeed globally. Within this work an examination of four different videos will be completed, the aim is to identify five cultural issues in the videos and select a framework that could be used to analyze and understand cultural issues. In the four videos the issues that emerge are behavioral constraints, emotional constraints, communication constraints. Sociological constraints and psychological constraints, so let's take a closer look at how the factors from the frameworks would apply to the issues seen in the videos. Acquisition McGuire, (2007), talks about the demanding and complicated force of corporate acquisitions and how some cultures take run and run away with the opportunity and other cultures become complacent because they are not proactive in seizing the opportunity. Given that Mr. Mcquire is the CEO of the company, this indirect response to the corporate approach is very difficult for a low-context culture to follow and understand, which may play a role in why Tweeter has become complacent in certain areas. The present cultural issue was identified using the sociological framework of activity orientation, which according to Ahlstrom and Bruton (2010) “refers to how proactive individuals are in society” (p. 45). This cultural issue presents itself most clearly when, Mcquire, (2007), explains the purchased chains that have acquired the culture and thrived and other cultures that have never purchased in the c... middle of paper... use Selected frameworks were used to analyze and understand cultural issues more clearly. References Ahlstrom, D., & Bruton, G. D. (2010). International management: strategy and culture in the emerging world. Mason, OH: South-Western Cengage Learning Lui, S. (2007, November 23). Chinese Business Etiquette Instructional Video [Video file]. Retrieved from www.youtube.com/watch?v=7XHioryoMesManian, R. (2009, May). Cross-cultural training on global adjustments [Video file]. Retrieved from www.youtube.com/watch?v=zZ1XLwgKDjQMcGuire, J. (2007, December 16). Resolving cultural conflicts in corporate acquisitions [VideoFile]. Retrieved from www.youtube.com/watch?v=nO4VpcO2ERU&feature=parentwww.colorado.edu. (2005). Cultural barriers to effective communication. Retrieved from www.colorado.edu/conflict/peace/problem/cultrbar.htm