Topic > TOPIC: The Use of Flash Sales in the Travel Industry

New Players In addition to Groupon and LivingSocial, there are many other successful flash sales sites that offer travel deals and discounted hotel stays. Founded in 2009, Jetsetter offers luxury vacation packages and discounted hotel rooms. It was a great move for parent company Gilt Group to expand into the travel market from high-end fashion. In 2011, Jetsetter also began including full-price hotel rooms, which most other flash sites would not act as resellers offering such services. While researching and planning their trip, members can also search the company's archive of past hotel sales, checking out Jetsetter hotel reviews, recommendations, suggestions, directions and maps. As an added feature, if the property is no longer for sale, the website provides pop-up messages indicating the property's contact or booking information, in case people still want to stay at that property. Jetsetters' view is "We believe that seeing the world in style shouldn't cost a fortune, so we always offer a selection of hotels, homes and tours with discounts of up to 40% off the regular price (these are the links for you) These offers are only valid for a limited period of five to ten days. Jetsetter's vice president of sales and operations indicated that "last minute bookings dominate mobile purchases, particularly on iPhone, at 76% of the time." Jetsetter mobile bookings occur within two weeks, 32% of which occur within seven days. Only aggressively priced mobile sales see a big increase in same-day bookings." (2012, Then Scene) It's a fast and convenient booking process, browse the offering by location and select your book......at center of paper ...... divided by the value of flash sites TravelWeekly. http://www.travel-news/online-travel/flash-reservations/Dana, C., Anupreeta, D. (July 2012). Economic distress curbs bid appetite. . Flash Sales Take On Hotel Industry. Travel Blog Accessed April 18, 2014 from http://www.huffingtonpost.com/dane-steele-green/the-gay-traveler-flash-sales-take-on-hotels_b_1258716 .htmlCoupon Facts Report, 2010. Retrieved April 18, 2014, from http://www.prnewswire.com/news-releases/coupon-facts-report-indicates-marketers-continue-steady-use-of-coupons- 188209401.htmlGroupon Annual Report 2012. Retrieved April 18, 2014, from http:// /investor.groupon.com/Jetsetter website http://www.jetsetter.com/about