BUSINESS ANALYSIS1. Company dataWhat is UsthempUsthemp is a footwear brand from Rio Grande do Sul, which launched itself on the market with the aim of having a new and differentiated product, characterized by exclusivity and customization. Initially focused on online commerce, the company began selling shoes in physical stores after a partnership with the Restaura Jeans brand, which proposed reusing jeans from trousers to make shoes. With an authentic and differentiated profile, Usthemp aims to sell more than just a product, it aims to offer the consumer exclusivity, customization, bold design and differentiation. The administrative part of the company, as well as the factory, are located in the state of Rio Grande do Sul, in the city of Lajeado, Rua Júlio Born, 36 – Bairro Florestal. Sales take place 24 hours a day via the website, but the call center and factory are open from 7.30am to 12pm and from 1pm to 6.18pm. The opening hours of Restaura Jeans stores vary depending on the city and location, normally following the usual local opening hours. Usthemp products are truly different footwear, which combine comfort, practicality and design. Comfort: In addition to lightness and a soft insole, Usthemp is made with fabric with elastic properties (or jeans) and leather, which guarantee comfort for everyday use. Convenience: Its closure system is unique and bold, allowing you to put on and take off your Usthemp quickly and easily. Design: Its features give it versatility, making its look go with virtually everything and fit well in many situations. This different brand was born between two acquaintances, Fabiano Bladt and Fernando Bil...... middle of paper... ...like the stock, it is located in the city of Lajeado, in Rio Grande do Sul. Two sales channels are used: on the site, through online sales, and in Restaura Jeans stores, where some stores deliver ready-made shoes and others. operate to order. PromotionThe company is emerging from a new initial phase which has led it to significantly reduce all its promotional approaches. In terms of advertising, Usthemp is active on the web, with free posts and Facebook advertising. Furthermore, the brand maintains a billboard on the road towards Lajeado – POA Recently the company won an award in the design category of the 2nd Direções Award of the Abicalçados, the Brazilian Association of Footwear Industries. The ceremony took place in Novo Hamburgo on April 10, 2014 and strengthened one of the areas on which the brand has worked most: design.