SWOT Organization History and Mission Statement of Coca Cola The history of Coca Cola began in 1886 when Dr. John S Pemberton, a pharmacist from Atlanta, created a tasty soft drink which could be sold to soda distributors. Since then, Coca Cola has grown into a global brand and achieved great things. Today it is sold in 200 countries and is equally popular in all markets and countries. The company today owns or licenses and markets more than 500 soft drink brands. The brand has only a few major competitors in the global market. It is estimated that daily servings of Coca Cola globally are 1.9 billion. (Coca-Colahellenic, n.d.) This is just another proof of the popularity of the brand which also has a very large and diverse product portfolio. Coca Cola's mission is to "refresh the world, inspire moments of optimism and happiness, create value and make a difference." Organizational Strengths and Weaknesses Coca Cola's first major strength is its diverse product portfolio. Products in its portfolio include Coke, Fanta, Sprite, Kinley, Limca and many other subsidiary brands. All these brands are very popular. Coca Cola sells various products that differ in taste and satisfy the preferences of all its customers. (Coca-Colahellenic, n.d.) It is the diverse portfolio of products that increases the popularity of Coca Cola as it has one or more products to suit everyone's tastes. The broad portfolio contains a wide variety of flavors and types of drinks. It is a distinctive skill because having a product portfolio as diversified as that of Coca Cola is not easy and any other brand will be difficult to imitate it. Another great strength of Coca Cola is its global reach. Coca cola sells its products...... middle of paper......it is not yet present here as snacks and foods. (Martin, 2007) ReferencesMartin, A. (2007, May 26). Does Coca Cola need a refill?. The New York Times. Retrieved May 12, 2014, from http://www.nytimes.com/2007/05/27/business/yourmoney/27coke.html?pagewanted=all&_r=0Mesler, L. (2013). Groups Blame Coca-Cola for Childhood Obesity. On WbalTV. Retrieved May 12, 2014, from http://www.wbaltv.com/health/groups-blame-cocacola-for-childhood-obesity/22570318Our Company - The Coca-Cola Company. (n.d.). The Coca-Cola company. Retrieved May 11, 2014, from http://www.coca-colacompany.com/our-company/Our product portfolio. (n.d.). Product portfolio. Retrieved May 12, 2014, from http://www.coca-colahellenic.com/aboutus/productportfolioRobbins, S. & Coulter, M. (2014). Management (12th ed.). Upper Saddle River, NJ: Pearson Education, Inc.