Marketing tools mainly aim to satisfy consumer needs and bring good profits to the company. Nivea company's market research helps to develop and produce different types of products that reach the entire consumer group. Nivea has launched every product in history solely based on its own market research. It has created huge confidence in the company to produce different products and earn profits. Market research helps the company to establish itself in different regions and countries where consumer needs are required. Nivea also depends on advertising across different types of media to help it reach the consumer market. Creating TV commercials for particular products and TV broadcasts, newspaper advertising, signage, running product campaigns, social media, mass media and product promotions. Through this the product reaches customers in the market of all age groups. So that the company increases product sales and gets the profit to be number one in skin care