Market AnalysisThe following items will show qualitative and quantitative market analysis as well as their segmentation. Through research on websites specialized in consumer behaviour, exclusive communication vehicles in the sector and marketing and market research professionals, it was possible to outline and identify the characteristics of the footwear sector, capturing the most attractive market segments.1. Qualitative AnalysisFor the qualitative analysis of the market, considering the shoe market in Brazil, research was carried out on specialized websites and an interview with Kitty Schimitt - Marketing Coordinator of Jornal Exclusivo/Revista Nuncamentos - who provided us with some internal data that have allowed the explanation below. After having researched and analyzed the interview, it was possible to understand the purchasing roles through specific aspects and conclude the items that make up the 7O marketing method: occupants (who buys), objects (what they buy), occasions (when they buy ), outlets (where you buy), objectives (why you buy), operations (how you buy) and organizations (who participates in the purchase). According to Ibope, the Brazilian footwear market has grown over the years. In 2013, research by Pysix Consumo - IBOPE Intelligence's market sizing tool - stated that the estimate was for growth of 10% compared to 2012, an expectation confirmed at the end of the period. Again according to the institute, classes C and B represent 42% and 40% of footwear consumption respectively. In other words, both classes are mainly responsible for the increase in purchases of this product in Brazil. Source: http://www.ibope.com.br/pt-br/noticias/Paginas/Consumo-de-calcados-vai. -movimentar -40-billion-in-2013.aspxMore......half of the paper......and only 0.1% in the North of the country. As regards exports, the North-East and the South represent 93% of the volume leaving the country, of which only the former is responsible for 78%, according to data released by Brazil Footwear, the Abicalçados division responsible for the diffusion of Brazilian footwear (production plus (the country's imports, minus exports) of the footwear market reached 786.7 million pairs in 2012, a number already higher than the 779.9 million in 2010. This shows that national demand of shoes grew during this period, but mainly due to the increase in population, since the apparent consumption per capita was the same in both: 4.1 pairs per inhabitant. In 2013, the apparent consumption reached 805.3 million pairs from the country's 201 million inhabitants Source: http://www.iemi.com.br/producao-nacional-de-calcados-deve-crescer-36-em..-2014/