In this topic I will focus on Fox Car Rental, Inc. as the basis for a systematic analysis of the organization, identifying strengths, weaknesses and opportunities and threats to the organization's existence and operations. Additionally, I will provide three traps for strategic management. To facilitate my argument, the use of a strategic matrix analysis will be employed.Fox Car Rental, Inc.Fox Car Rental, Inc. began operations in Los Vegas, Nevada, and quickly expanded its operations into many other states such as , Florida, North Carolina, Oregon, Utah, Montana, Washington, Utah and Hawaii to name a few. This organization has also gone beyond the host country headquarters and opened branches in Barbados, Saint Lucia, Romania, Turkey, United Kingdom, Bulgaria, Brazil and New Zealand, mentioning just a few. However, the move to Florida encountered challenges in arranging car rental. In their expansion into Florida, the organization decided to establish its primary base in Orlando, Florida, a geographic location of seasonal tourist attraction. Furthermore, Florida was already dominated by some of the major car rental companies such as National Car Rental, Enterprise, Hertz, along with many other private car rental companies. Most of the profits from car rental in Florida come from locations in the southern part of the state, such as Fort Lauderdale Airport and Miami International Airport. It was difficult for Fox Car Rental, Inc. to establish a foothold in these airport locations due to rental costs and airport taxes which, if incorporated into operating expenses, would inflate the cost of renting customer vehicles. Nonetheless, Fox Car Rental, Inc. managed to get...... half of the paper......icies.Works CitedAudebrand, LK (2010). Sustainability in strategic management education: The search for newroot metaphors. Academy of Management Education and Learning, 9(3), 413-428.doi:10.5465/AMLE.2010.53791824Božac, M., & Tipurić, D. (2008). Developing Strategic Initiatives with Trailer Matrix - SWOT Analysis of Croatian Insurance Company. Conference Proceedings: International Conference of the Faculty of Economics Sarajevo (ICES), 1-20.Daft, L.R. (2012), Management, 10th Ed, Mason, Ohio: South-Cengage Learning. Daft, L.R.(2012).Madu, B.C. (2012). Organizational culture as a driver of competitive advantage. Journal of Academic and Business Ethics, 5, 1-9. Retrieved from http://search.proquest.com.proxy1.ncu.edu/docview/1011487475?accountid=28180Markides, C. C. (1999). A dynamic vision of strategy. Sloan management review, 40(3), 55-63.