a better public image: A company's open framework is powerless in the face of its social obligation programs and how buyers are aware of them. As indicated by this Cone Communications study, 9 out of 10 buyers would stop working with a partnership if there was no corporate social obligation plan in place. 2. Better and greater media reach: Depending on how society at large views your organization, the extent of positive media reach the partnership gets is largely business-critical. It makes no difference how much your organization will save nature if no one thinks about it. As they commonly say, it's okay to be a braggart from time to time. Be sure to frame associations with nearby media outlets so they are more likely to cover the stories you offer