Featuring product and service initiatives (Hertz Gold Plus Rewards and NeverLost) as well as unique car and SUV offerings across the Adrenaline, Prestige, Green Traveler and Dream Car collections. These initiatives are what sets Hertz apart from its competitors. Advantage Rent A Car is the low-cost provider and differentiates itself through offerings such as high-level customer service through technological innovations such as streamlined rental stations that bring the rental agent closer to the customer making the service experience more personalized. Hertz has introduced more than 750 video kiosks with a live rental representative that allows customers to speak face-to-face and complete their rental without waiting in line (Hertz Annual Report, 2013). Additionally, Hertz has created "Road Trip" retail stores that provide customers with road trip supplies such as food and mobile device accessories. The best cost strategy helps Hertz establish itself as a major competitor by providing its customers with quality services and products at relatively low prices compared to its competitors.