What is M-commerce? The past decade has seen remarkable growth in mobile communications devices and wireless technologies around the world. This has led to a change in the way many businesses are conducted and paved the way for m-commerce, which is the next evolutionary phase of e-commerce. The significant power of m-commerce is mainly due to the ability to connect wireless devices anytime, anywhere (The Future of Mobile Payment Systems: Rise of the Mobile Wallet 2012-2017 [Electronic version], 2011). Also known as mobile commerce as M-commerce refers to electronic transactions and communications conducted using mobile devices such as laptops, PDAs and cell phones and typically with a wireless connection (Dave, 2011). Mobile commerce consists of two categories: mobile banking which refers to situations where the mobile device is used to access financial services, then mobile payments and transfers which refers to situations where the mobile device is used as a payment device to effect the transfer of value from one party to another. There are other categories of m-commerce, such as revenue from mobile commerce applications and mobile commerce on social media (Mobile Location Commerce 2012-2017 [electronic version], 2012). There are several revenue models found in the m-commerce market. place, some of which engage customers, while others do not. Typically, there are three revenue models that involve payment by customers to one or more members of the value network. These customer-initiated revenue models are access, subscription, and pay-as-you-go. Additional revenue models involve other members of the value network and are therefore referred to as “non-customer initiated”. Non-customer-initiated revenue models are… at the heart of the paper… Payments in Canada: the demand side of the equation. Informed view of the Certified General Accountants Association of Canada. Retrieved May 1, 2014, from http://www.cga-canada.org/en-ca/ResearchReports/ca_rep_2013-03_informed-view.pdfMobile Commerce Vendor Analysis [electronic version]. (2012). [Sl]: Mind Commerce Publishing, LLC.Mobile Location Commerce 2012-2017 [Electronic version]. (2012). [Sl]: Mind Commerce Publishing, LLC. The Future of Mobile Payment Systems: The Rise of the Mobile Wallet 2012-2017 [Electronic Version]. (2011). [Sl]: Mind Commerce.Tiggas, M.S. (2012, March 13). Mobile commerce: leading the way in a rapidly changing world. Retrieved from ISO News: http://www.iso.org/iso/home/news_index/news_archive/news.htm?refid=Ref1535Turban, E., Lee, J., Warketin, M., & Chung, M. ( 2002). Electronic commerce: a managerial perspective. Prentice Hall.