A business model adds additional detail to the evaluation of a new business begun during the feasibility analysis by graphically describing the moving parts of the business and ensuring they all work together. Lancelott gutierrezcampbell 2017 the purpose of the business model canvas is to describe the success factors. Characterization of a soap business carried out by MFS which works regularly to fully satisfy the needs of the customers and achieves a monthly sales turnover of almost rs. 60000 The following MFS elements provide a painted picture of the MFS framework to guide them through the process of developing, testing and refining their business model. Female customer segments who care about their health and are particularly interested in natural products are MFS' target customer segments for this business. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay The company expects to have an average of 250 customers per month. Value propositions the main relevant product offering is a genuine handmade soap adopting a natural process and the mix of fruits and natural oils. This item will gain credibility for high quality ingredients, also MFS considers the opportunity to offer loofah soap as a complementary product. MFS channels distribute their products weekly in closed saloons at home for sale or sale of the products. Another potential channel that MFS exploits to sell soaps could be the owners' home, this will increase purchasing opportunities for the customer. Once the market has been developed, MFS will evaluate the opportunity to enter supermarkets. Customer relations in order to promote the business among potential customers. MFS distributes business cards and the package contains the company website which increases the visibility of the business. Revenue streams consider saloon as the main distribution channel, the unit price of soap is 0.150 rupees. The price is established based on the cost of the product necessary to support during production. The expected average monthly sale is 300 pieces. Key resources. The continuity of the business process is mainly ensured by the full presence of entrepreneurs. Fruit is the main element to produce MFS soaps. You can identify 5 different fruits that are more beneficial for the skin with healing properties than oil and water. Key Partners MFS does not require specific partners but the most relevant ones with marketing and sales experience to promote the products. Together with the people who supply the company with raw materials. Key Activities The first and most important activity is to harvest the fruits and store them until processing. Once the production according to the recipes is completed, in order to promote them in the established channels, each soap will go through the packaging process. Afterwards, the main business partner will contact the distribution points and deliver it personally. Cost Structure The cost structure of MFS is characterized by fixed and variable costs. For the total amount of per month. The monthly salary for people carrying out MFS business activities would be 7500 x 3 considering that the variable cost is more relevant for raw materials which are collected based on natural availability. Approximate cost for a month would be rs… New business drivers simple method of manufacturing facilities less costs on time delivery and penetration pricing are the main business drivers of MFS customer relations MFS provides a small customer survey form to soap buyers. This will allow them to deliver, 37(4), 1019-1042.