What really attracts the consumer in advertising is the product, the way the provocative woman has her breasts exposed or the way the muscular man shows off his muscular body by wearing pants that barely cover his penis? These ads portray a misrepresentation of men and women. In both magazines I found “Rolling Stone” and “Vogue” both men and women exhibit their bodies, breasts etc... Many of these advertisements sell pornography, sex; they sell computer modified bodies to young people who want to have bodies like this, but many times it can be unhealthy. Does sex sell? Do people really buy products for the product or for the sexual images that are put in their minds? Is the public aware of the tactics they use in advertising to sell products? And the real question is: do they buy, even when they know and are aware? These are the questions we ask ourselves when we think about advertising and how they objectify women and men. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay. These magazines are aimed at young people. Vogue magazine talks about fashion and trends that many young people follow to dress fashionably, and Rolling Stone magazine is a very well-known magazine where you will find the most fashionable artists. These magazines attract the attention of young people and the first thing they see is the cover. The cover in this case of the woman can attract both men and women. Men would be attracted to Rolling Stone magazine because the woman is half naked, showing her breasts and you can see the man holding the woman's breasts, like a kind of pornography and beyond that it shows the power the man has over the woman. Like on Vogue magazine, men and women would also be fascinated by the cover. Women would be fascinated because the man shows his muscular body, half naked almost showing his penis. Today, advertisers use gender and sex to sell products to people which in many cases turns out to be unrealistic expectations for consumers. According to Jean Kilbourn “Advertising is a more than $200 billion a year industry. Each of us is exposed to over 3000 ads per day. However, most of us believe that we are not influenced by advertising. Ads sell and deal with more than just products. They sell values, images and concepts of success and worth, love and sexuality, popularity and normality. They tell us who we are and who we should be. Sometimes they sell addictions." Boys are depicted as sexual objects, flaunting their muscular bodies. Men are also described as definitive and overwhelming figures (Das, M. 2000). Men in America, as well as in places like India and around the world, are generalized in advertising. Specialists demonstrate that sexual assault and harassment is a cross-cutting issue, which can be linked to commercials and the way men are depicted (Stankiewicz, Julie M 2008), this is because men normally appear as the predominant individual in advertisements. Especially when the ad indicates both a man and a woman, the man generally holds the woman in a sexual manner. This shows that the man is in control of the woman and is allowed to touch her however he needs. Women are also portrayed as sexual objects. As indicated by Kilbourne (1999), the sexual exploitation of women, which was once limited to explicit entertainment, has found expression in films and online shows, as well as advertising. The body positions, appearance, and sexual power connections between people that occur in advertising have often been adopted from pornography. To help you contest the?