IndexIntroductionLiterature ReviewCONCLUSIONSocial advertising is the first form of advertising that systematically exploits historically offline dynamics, such as peer pressure, friend recommendations, and other forms of social influence. Social media has the power to turn a campaign into a religion. Social advertising is the media message designed to educate or motivate Indians to engage in voluntary social activities. Social media has great potential to influence all corners of the web. It improves useful advertising for readers and also effectively satisfies advertisers by reaching the audience. This article explores the impact of social advertising in India by mining data from audience preferences on social ads. From the data collected, it was concluded that social ads in India have created incredible awareness and attracted audiences towards them. This suggests that social advertising has a positive impact in India. Keywords: media message, social advertising, audience preferences, positive impact. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Introduction Social advertising deals with issues of public interest such as social change, political ideas, economic policies, development programs etc. It is also known as "Public Service Advertising" or "Social Advertising". Promotes the health and well-being of the community by ensuring advertising that educates people and creates awareness about drugs, diseases and other key social issues in the country. Otherwise it is also called "non-product" advertising. It means advertising various ideas that are not directly aimed at promoting or selling commercial products or services. Advertising has become important in the current scenario as an indicator of social and economic progress. They improve the direction of change in our values. In fact, a country without advertising is inconceivable. Advertising is a means of mass education and therefore the role it plays should be taken seriously. Advertisers sponsor cultural, social, sporting or other activities or organized programs relating to health, hygiene or education, including literacy by distributing free pamphlets or other reading material. Free health check-up camps also organized in villages by large industries or the public sector. Advertising is done by advertisers in newspapers, on billboards and in the form of short commercials on television. It creates an awareness about the democratic right of a common man. Social Advertising manages corporate social responsibility. Even large advertising agencies awarded for social services create advertising and produce themselves. It also produces for the government and its own organization without profit or loss. Therefore, advertisers in India have started contributing to the development and well-being of society, but it is yet to develop for a long time. Advertising ideas such as reducing traffic congestion, improving health, conserving natural resources, planning families, educating girls, increasing the age of marriage etc. satisfy basic social and economic needs. Social advertising is in its infancy in India. The social and economic well-being of a nation can be achieved mainly when a harmonious publicity effort is reached to the citizens by viewing them as beneficiaries and soliciting social advertisements. The image of the ads is promoted in public service advertising. Some campaigns are organized to promote social advertising in India.In India, social ads are graced by famous celebrities. People in rural areas are attracted more by advertisements. They voluntarily involve these ads in their lives and benefit from them. For example, Amitabh Bachchan comes for polio immunization ads. By viewing it, more families are affected by it. According to the AdEx report of In 2007, it was found that many social ads are promoted by Amitabh Bachchan mainly focusing on "health awareness". Advertising agencies said that organizations that contribute heavily to social advertising spend at least 5 million on print advertising. Non-metropolitan city newspapers collect 56% of total social ads. Due to economic growth, government organizations and NGOs have increased spending by 30% over the past decade. These ads create a huge impact on the mass audience of India. For example, Tata Tea's 'Jaago re' campaign, which aimed to raise awareness among people about exercising their right to vote, was well received by viewers. In the business sector, we talk about individuals who need to branch out with the changing times. It shows two friends sitting in a restaurant and one of them tells the other friend to check out the gay couple on the other table. Then his friend takes a rolled up newspaper, pats him on the head and continues eating lunch. Then follows a final line that says “it's time to open our minds”. The above few advertisements create awareness for both literate and illiterate citizens in India. Literature review A literature review can be interpreted as a review of an abstract result. Several authors have highlighted their vision of social advertising. It will analyze the current condition of social advertising. The literature will be in the form of theses, researchers, academic studies. Srivastava, Vibhava; Nandan, Tanuj (January-March 2010) states that advertising plays a significant role in society. It is stated that it is unethical if norms and values ​​change due to advertising. Ciochetto, L (November 2009) describes that before printing, advertising dominated the industry. But now social advertising has been dominated by foreign companies and advertisements have become more Indianized and personalized. This has changed the lives of the middle group and even rural citizens. The strategy adopted has changed social and cultural changes. Srivastava, Rajesh Kumar (2010) describes the effectiveness of advertising globally and also says whether age, gender, education, religion. The study was conducted on 1,000 respondents. It is limited to India and SARC countries. Overall it talks about the persuasion of people for advertising.Stelios C. Zyglidopoulos; Craig E. Carroll; Andreas Georgiadis describes the impact of media attention on a company's CSR “strengths” and “weaknesses”. Drawing on the literature on social and organizational identity and stakeholder theory, we develop and test two hypotheses regarding the influence that media attention has on these aspects of CSR. We found that increased media attention is associated with an increase in CSR strengths, but not its weaknesses. Anita Pansari (19 February 2011) found that women in India are addicted. They are used for television commercials. Finally he concluded by saying that the cultural values ​​of Asian countries have not changed as in other countries. So Asian women are different from parts of the world. Eric A. Feldman; Ronald Bayer (December 2011) states that tobacco consumption is harmful to health. Through advertising, the rate of tobacco consumption has been reduced in developed countries. Likewise”.