The digital information age has slowly but progressively materialized over the past few decades. It has begun to alter fundamental aspects of the functioning of contemporary society, and its effects are now more widespread than ever. A new era has emerged in telecommunications. A revolution similar to that of the advent of the industrial era is currently underway. People are now able to access an ever-growing collection of information and communication resources by connecting to an immense, interconnected, and ever-expanding network linked to incomprehensibly large databases of information. These databases and their direct involvement with the Internet along with new advances in automated technology and artificial intelligence have become an integral part of modern society. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay The Internet allows people to interact in a social and political way that has never existed before. It has created a new type of digital interaction and fundamentally changed the way society as a whole works. The internet grants people access to a seemingly limitless wealth of inherently unfiltered information, and automation has begun to allow companies to optimize their workforces and increase profit margins. Access to information is becoming increasingly easier thanks to advances in the availability and technology of cellular devices, and newfound digital hyperconnectivity combined with modern movements towards automation make it clear that society is undergoing a major fundamental revolution similar to that industrial. There have been several major events in society in recent years that have been largely influenced by the Internet and its ability to promote what is known as “viral” content. Viral content has been made possible by social media platforms on the Internet that give people the ability to share content with peers. Donald Trump's campaign exploited this, intentionally or unintentionally, and this was made clear during the 2016 presidential election. Many people assumed that Donald Trump had no legitimate chance of becoming president of the United States when he first announced time it would have been to participate in the electoral race. Although in hindsight his announcement should not have been taken so lightly, as Donald Trump and his political ambitions quickly became an internet sensation, sparking an incredible number of conversations, memes and debates. Before the 2016 election it may have seemed incomprehensible to consider memes, Internet hype, and simply the amount of content someone has on the Internet as something that could have such a massive effect on the outcome of a presidential election. However, the persuasiveness of Internet content slowly became apparent, as Donald Trump memes created a huge amount of Internet hype that ultimately helped lead Donald Trump to election victory. It now seems that anything viral on the Internet has the ability to influence an individual's opinions and therefore the thoughts and opinions of society. The saying “no press is bad press” has been around for a long time and the concept expressed by this saying has been clearly demonstrated by Donald Trump's political success and its correlation with the enormous amount of media coverage on the Internet. Not only was an incomprehensible amount of Donald Trump memes created, but at the time of the election Donald Trump simply had much more content on the Internet than