IndexIntroductionHistory of FEGO CaféMission StatementResearch MethodologyTarget MarketTrend AnalysisPestle AnalysisEthicalPorter's 6 Forces AnalysisLevel of Rivalry (Current Competitors)Threats of New EntriesAvailability of SubstitutesThe Power of SuppliersThe Power of buyersThe power of complementary products.IntroductionFor In my main Business Studies research assignment on the fast food industries, I chose to do my research based on the Fego café. This research will include a historical background along with Fego Caffé's mission statement, a research methodology, a data collection method of a PEESTLLE analysis identifying two ethical and two macro-environmental environmental threats. Using Porter's six forces analysis, I will identify two environmental market opportunities under each force that Fego Caffé can take advantage of. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay History of FEGO Café Fego Café, a European food emporium purchased by Famous Brand, is a casual family restaurant business. They give the opportunity to enter the family dinner environment. They offer breakfast and coffee, which is the most popular trend in South Africa. Fego Café gives the advantage of expanding its presence in the specific category. It was founded by George Halamanderes in the 1060s, then he moved to South Africa simply because he thought South Africa needed an American style. Their locations are in South Africa, the Middle East, the rest of Africa and the United Kingdom. Fego Café has found a way to stay trendy by partnering with leaders in the South African retail environment, such as exclusive books and incredible connections. Mission Statement We are intent on growing capacity, capacity and scale across manufacturing, franchise branding and food service spaces. We are obsessed with being close to our partners and trending consumers in premium and mainstream markets. We are passionate about our unique consumer experience through innovation, flawless execution and continuous improvement. We are a team of results-oriented people characterized by a unique culture of high performance. We focus on organic and acquisition growth in South Africa and selected international markets. Research Methodology My information will be collected using ten question questionnaires which will be used to interview people, preferably customers. The questionnaires will help me with my feedback on the franchise I have chosen. I will also include some internet research to gather my information. As a class we will go to each of our franchises to do an analysis on them. I will analyze the common genres entering the restaurant era and compete for my collection of qualitative information. Data CollectionTarget MarketFego Caffe's target market is customers of all ages as it is a casual family restaurant business, targeting customers who are willing to pay an affordable price for a unique, European style product. It is suitable for all ages as it is not just a cafe but also serves satisfying meals. They cater mainly to middle-aged groups who need a place to relax, sit back and enjoy a well-prepared European-style meal. Trend Analysis Fego Caffe's to stay ahead of the trend and stay updated, has chosen to partner with leaders in the South African retail environment such as Exclusive Books and Incredible Connection. In the Midlands Liberty Mall we see the connection between Fego Caffe' and Exclusive Books as they havemerged both of these stores, to create that European style for South Africa.Pestle AnalysisEthicalReviewed and accepted management feedback regarding the Group's activities, taking into account relevant legislation and good practices, issues relating to social and economic development, good citizenship business, environment, public health and safety, consumers, human relations and work and employment. Reviewed and reported to the Board on the Group's detailed B-BBEE strategy and reviewed and recommended to the Board for approval the non-financial information contained in the Annual Integrated Report. These include, among others, the Sustainability Information as well as the Governance and Remuneration Information. The Committee is satisfied that Famous Brands is committed to ensuring that the Group is sustainable in the short, medium and long term and assumes its responsibilities regarding the health and safety of its employees, the impact of the Group on the community and the .Environmental, we focus on organic and acquisition growth in selected international markets in Africa. The Ethical and Social working group is responsible for monitoring the Group's environmental practices and reports to the Ethical and Social Committee on its activities. The Group has an environmental and climate change policy in place. The policy defines the Group's commitment to responsible environmental practices and identifies the main areas of interest and objectives with respect to climate change, the reduction of air pollution and eco-efficiency. These objectives include: Investigating alternative cleaner fuel and energy options (with lower greenhouse gas emission factors) Maximizing recycling opportunities for our general waste as part of our waste management initiatives. Porters Forces Analysis 6 Level of Rivalry (Current Competitors) It is crucial for a company to be aware of what their competitors are doing. The company will need to identify an area where the business is not performing well and then find ways to leverage that opportunity to benefit their company. If Fego cafe can keep up with customer loyalty because unlike other cafes they also serve full meals and have a wider range of products. In this case this prevents current competitors from stealing their customers. New Entry Threats New entry threats means when a new competitor enters from any industry, channel or marketing activity. The opportunity that Fego can identify to try to prevent threats from new entries is that the company spends large sums of money on advertising and runs promotions where products are sold at a lower price, this could make entry difficult in the market for other companies. Availability of substitute products Availability is a substitute product that does not refer to a different brand. An example of substitute products could be sugar versus artificial sweeteners, it is the same product that satisfies the same need. The company will have to ensure that its prices could be cheaper and, above all, it will have to increase the availability of substitute products generated. This will help defeat competitors. The power of suppliers The company must be aware of problems such as its supplier not supplying to other companies at a lower price because this may increase competition. The company must also be able to trust its suppliers because if there is always a shortage of inventory or product the company could end up losing customers. To be successful, they need to ensure they receive good quality products when needed, al.