IndexFactors that explain why bullying is occurringSignificance statementScope, limitations and assumptions of the studyBullying cases in MalaysiaIn recent years, Malaysia has been shocked by a series of cases involving bullies. Some of these cases have resulted in physical violence, emotional threats and death. Bullying is explained as an aggressive, recurrent and deliberate behavior in which there is a gradual dominance between the person being bullied and the bully himself. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Bullying is defined as aggressive behavior among children at an early age. Child victims, as well as the bully, can have a serious and lasting problem. Bullying can be physical or verbal, such as making threats, spreading rumors, and attacking someone physically or verbally. Numerous anti-bullying efforts have been developed and promoted at the school and community levels. Research indicates that many of these programs are effective and share some common elements that can help reduce the frequency and impact of bullying. In Malaysia, we have seen many public service announcements about preventing or stopping bullying posted across the nation. They have been disseminated through all types of media, such as posters, billboards, social media, and television commercials, to name a few. All those ads had the same goal, which was to prevent and stop bullying. To fully carry out the research, the researcher decided to relate the thesis topic to the United Nations Sustainable Development Goals. The 2017 Sustainable Development Goals Report examines progress made towards the 17 Goals in the second year of implementation of the 2030 Agenda for Sustainable Development. The report is based on the latest available data. It highlights both the benefits and challenges as the international community moves towards fully realizing the ambitions and principles adopted in Agenda 2030. While considerable progress has been made in all areas of development over the past decade, the pace of progress observed in previous years is not sufficient to fully achieve the Sustainable Development Goals (SDGs) and targets by 2030. Time is therefore of the essence. Furthermore, as the following pages show, progress has not always been equitable. Progress has been uneven across regions, across genders, and across people of different ages, wealth and locations, including urban and rural dwellers. Faster and more inclusive progress is needed to realize the bold vision articulated in Agenda 2030. Factors that explain why bullying is occurring Bullying can result from numerous factors. It is less demanding to judge the activities than the intentions of a man's activity. It is also obvious that thinking about why someone is bullying another is new to that person. Just take a look at the frequency of bullying and understand the reasons. As indicated by Tenner (2013) one of the variables has to do with pressure. Many students have not understood how to deal with the burden of neglected desires (their own or those imposed on them) or lack the ability to address a problem in their lives. They vent their dissatisfaction on the people around them. The second factor is the impact on the media. Douglas Gentile, an Iowa State University, conducted another study, which could offer another approach for schools to help profile students who are likely to engage in violent acts against other students. Gentile's survey involved 430 children aged between 7 and 11(grades 3-5) from 5 Minnesota schools. It found that exposure to media savagery is one of six risk variables for anticipating subsequent hostility. Knowing which students are in danger of bitterness can help school authorities distinguish which students may have a greater inclination to fight or scare others later in the school year. Gentile, who runs the Media Research Lab at Iowa State, clarifies: “As one acquires risk factors, the risk of aggression increases disproportionately. Having one or two risk factors is no big deal. Children are resilient – ​​they can handle it. You get to three and there's a big jump. When you exceed the four risk factors, your risk increases at a much higher rate than you would expect. Brad Bushman, a co-author of the study and a former Iowa State psychology professor who works on the faculty at Ohio State University, says that the effects of exposure to violence in the media may actually be underestimated by previous scientific measurements in combination with other factors. risk. Their study is the first to combine various risk factors to predict future aggression in students. Beyond that, students receive no education. According to Tenner (2013), sometimes a bully has not learned the correct way to interact with others or the right way to get what he wants. Teaching a child how to talk to others and respect their boundaries is always important. Offer them alternative ways to communicate. You cannot change a person's behavior if you do not address and change the cause of that behavior. Simply chastising a student for bullying without addressing his or her internal motivations and reasons for bullying leaves the student with the same means of “communication” in future conflicts. When parents and teachers work to address the root cause of the problem, they are able to train students in new and alternative ways to deal with problem situations. According to Charlotte Mills (2015), “communicating with your target audience is similar in principle to storytelling. There is a presence of structure and characteristics that not only capture attention, but completely immerse the audience in the story and leave a lasting impression.” These stories can be told in a variety of ways, including conventional and unconventional advertising, live brand experiences, and so on. Surely, in an age where sight and sound have transformed into a major advertising tool, with credits to any semblance of Youtube, Facebook and Vimeo, advertising content for a global market has never been so simple and compelling. The idea of ​​composing an interpretation of a story is challenging, but rewarding. It is regularly crafted by a creative and active team, translating models, statistical and psychographic data and then suggesting imaginative components to create passionate engagement that is meaningful and moving. A decent story through promotion has many elements. These come from everything from dialect, to substance and the creation should convey the substance honestly. History gives ratings esteem to the audience group, and with more and more people making informed choices with purchases, it's more important than ever in recent memory to be certified. As indicated by Unicef ​​Malaysia (2017) on the occasion of #WorldChildrensDay, approximately 7 out of 10 young people in Malaysia worry a lot about bullying, compared to only 3 out of 10 in Japan or almost 4 out of 10 in the United Kingdom." This guarantees in any case that the main concern of children in Malaysia is bullyingMalaysia As stated by Tan Sri Lee Lam Thye (2017), “84% of children in Malaysia suffer from some form of bullying, of which 33% have been bullied. victim of online bullying." As stated by William Doraisamy (2017) “numerous young people today are desensitized to brutality in the media”. This means that violent films and news reports of terrorist attacks and abuse have decreased esteem for life and feelings of concern for others. These socially hostile attributes are often displayed by perpetrators, who often come from broken families or homes where parents have lost. control of their children or are totally uninformed about what their children do outside the home. The narrative type of advertising should be introduced and used more often in Malaysia to increase the sense of empathy among teenagers and parents in Malaysia. Storytelling-based advertising can educate the public through different means against bullying. Before this, the defense against bullying always took place through a platform of direct and awareness campaigns, but none of education and prevention. With the use of narrative advertising, audiences are more susceptible to change. Meaning Statement It is very important to educate and overcome bullying at an early stage of life in a subtle and calm manner. According to the Early Childhood Consultation Partnership, “When a conflict arises, deal with the situation quickly and calmly, stopping any abusive behavior or language. It is important to remain calm so that the situation does not worsen. Use a calm, soft voice and stand at children's eye level. Not all parents are aware of how important it is to train a child at an early age. Furthermore, this campaign, with its advertising and narrative approach, will help pre-adolescents realize the consequences of bullying and the impact it has on other children. Besides this, it will help reduce the statistics of bullying cases in schools and it will be easier for teachers and school officials to handle bullying cases. There are many people who can benefit from this research study. This research study can help and educate the public more about what bullying is, what should be done when someone is being bullied, etc. Children can be more prepared when faced with a bully and can also educate parents on how to manage their children and make sure they know and understand their children well. Besides this, this research study can be contacted by higher authorities to implement a new law on bullying. In Malaysian law, there is no anti-bullying law that is affected. Based on the statistical data released by the Ministry of Education, Malaysia shows the difference and the number of reported bullying cases reported more than 14,000 cases and was reported between 2012 and 2015 based on physical bullying. Statistics released by the Ministry of Education in 2013 on bullying cases in Malaysia were 4,120 cases reported. In 2014, the number of reported bullying cases was 2,825 cases and in 2015 the 2,968 reported bullying cases in Malaysia were bullying cases involving physical bullying. Furthermore, cyberbullying also shows a large increase every year, among them we mention that in 2012, cyberbullying cases were 250 cases, increased to 291 in 2014, and the number of cyberbullying cases increased by 338 in 2016, indicating that cyberbullying Cyberbullying cases is the leading cause of bullying cases in Malaysia every year. Scope, limitations and assumptions of the study Although the research appears feasible, there are some unavoidable limitations. Firstly, this research is conducted in a limited time due to the allotted time limit. The time allowed is not enough toobserve and analyze extensively. Additionally, the questionnaires distributed to people who meet the available criteria are limited to the first 50 people who meet the criteria, who are approximately 10-15 years of age and live in the Klang Valley. Secondly, the contents through limiting the search could influence the result as it could be difficult for the researcher to organize tables and graphs. This article analyzes human behavior among pre-adolescents in bullying behavior and the effect of narrative advertising in Klang Valley, Malaysia. The Klang Valley was chosen as the study area due to its phenomenal growth over the past two decades which has influenced the school system and demarcation. This research will focus on the impacts of bullying and how to overcome it through education through storytelling and advertising. . The aspects considered in this research are the location of the research. This research will be carried out in Malaysia and more precisely in the Klang Valley in the Selangor and Kuala Lumpur area. This is because the target audience is easily found in the area and it is one of the prime locations in Malaysia. Obviously, Klang Valley is a great place for research and gathering data and information from the public. Other than that, the age range of people will be pre-teens. According to Maïthé Levasseur (2007), “Tween” is a marketing term used to describe preadolescents aged 9 to 14. Straddling childhood and adolescence, they have a foot in both worlds. When it comes to technology, they call the shots: they stay online longer, adopt and master new technologies faster than adults, and participate in a wider variety of online activities. In Canada, 85% of kids have access to a computer, 82% have access to a video game system, 25% have access to an iPod or MP3 player, and 16% have a cell phone (this number rises to 26% between 12 and 14 years). old)” The target audience is pre-adolescents. This is because they are the group of young people most involved in bullying in schools. The standards set for the respondent living in the Klang Valley area as a sampling method will be adequate random sampling. The questionnaire will be circulated and distributed to the first 50 people who meet the standards. The following literature review was intended to gain insights into the influence of storytelling advertising on human behavior among bullied preadolescents. Several studies have been conducted by various researchers across the world on this topic. The following literature review is relevant. Life in Malaysia can be a beautiful and stressful experience at the same time. In Malaysia, young people require six years of primary school. Before that, most children attend kindergarten for a period of time. After primary school, students can attend secondary school for another five years. Basic education takes place in national primary schools and vernacular schools, the difference is the dialect of the guidelines. Although school is believed to be a safe place for young people to receive an education, there are some negative traits of school which can be very worrying, with some students abusing the use of school. Cases of bullying in Malaysia In Malaysia, some examples show that harassment in schools should be given real consideration. For example, a student from Kuala Lipis, Pahang, is at risk of paralysis after being kicked in the back with police cadet shoes in a store room by a gathering of Form Five and Three students. The victim was harassed by five students and three students who knocked him to the ground in a storage room. (New Sunday Times, 7.