IndexIntroductionMethodConclusionIntroductionHave you ever wondered why you see brands everywhere or why brands can easily impact a person's coalition with public services and origins? Authors René Karens; Jasper Eshuis; Erik‐Hans Klijn and Joris Voets wrote an article on the impact of public branding and investigate the effect of the use of the European Union trademark on trust in policies. They wanted to test the hypothesis that adding EU branding elements to policies positively affects trust in those policies. The experiment was tested on several international business students in Belgium, the Netherlands and Poland. Within the results some evidence was shown on the effectiveness of branding for public policies. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay Method After testing the effects on European brands, an experimental research method was used to find out more about public branding used as a governance strategy, following Eshuis and Klijin, a brand could be defined as “a construct symbolic consisting of a name, term, sign, symbol or design, or a combination of these, created deliberately to identify a phenomenon and differentiate it from similar phenomena by adding a particular meaning to it" (2012, 19). This tells us said brands are invested in the importance of names, symbols and signs and how they might relate them to consumers Is public branding a deliberate governance strategy to influence citizens' perceptions? way to communicate with citizens, the ultimate goal is to form some sort of close bond, so publicizing things that might concern and interest the public is a beneficiary of behaviors such as voting or city branding. Brands influence trust by providing guarantees about quality. Having a brand also brings benefits such as reliability and credibility. Trust in government, being the dependent variable when applied to the public domain, can increase trust in such policies through reshaping perceptions. While brands are argued to have the power to reach consumers or voters, they have limitations regardless of whether they are public or private. To test the hypothesis, the dependent variable, trust in politics, consists of multiple dimensions (adapted from McKnight, Choudhury, and Kacmar [40]; Grimmelikhuijsen and Meijer [24]). These dimensions have distinct indicators and values ​​to measure. From the data, the policy has shown a genuine interest in the well-being of citizens and has developed a policy according to which companies keep their commitments. The independent variable adds cues to policies to trigger citizens' perceptions and association, and for the hypothesis to be confirmed, the EU branding element should trigger an information cue that affects trust in EU policies. To determine whether the experimental treatment influences trust in the policy, two different policies were measured, a multivariate analysis of variance was applied, which allowed the evaluation of experimental effects on multiple dependent variables, and the analysis of variance applied on both dependent variables. MANOVA was conducted before ANOVA to prevent a type 1 error in the latter. Pillai's test was applied to test the equal size of groups within countries and Box's test was applied to test the assumption of similar matrices for the dependent variables (Bray and Maxwell [8]). To allow for a randomized group and control over.