Air Canada is part of the Star Alliance network, which is the world's first and largest airline network with five founding airlines: United Airlines, Air Canada, Scandinavian Airlines, Thai Airways and Lufthansa and today Star Alliance has 28 member airlines. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original EssayAir Canada has a partnership with Tourism Limited that does a business called Air Canada Vacations. Air Canada is partnering with the Aero Plan Miles program, a loyalty program that helps travelers get replaced with Optimal PC Points that can be redeemed at Esso stations across the country. (Marowits, 2018) Air Canada also signed an agreement with Amadeus to improve customer service and business strategy, improve profitability, and support its growing international network. (Cabbold, 2017) Air Canada has partnered with Concur Trip Connection which offers travelers the convenience of more choices, greater value, and better traveler tracking. Air Canada is partnering with Biofuel Net Canada on aviation biofuel, which represents one of the most promising ways to reduce the aviation industry's footprint. (Hanson, 2013).Air Canada offers domestic and international flights serving 198 countries around the world. Provide comfortable travel and experience. Providing entertainment such as TV, games, movies, podcasts and music, Wi-Fi connection, preferred seats for economy class, high-quality duty free products, cabins and meals on board, etc. Air Canada's priority services allow the traveler to experience a superior level of service. Provide priority class services, priority check-in, concierge service, priority boarding, priority security clearance, etc. Providing pre-package deals that allow travelers to customize their Canada and Europe vacations that include special offers such as hotels, sightseeing tours, urban getaways, etc. .(www.aircanda.com). The key resources required for smooth operation are its fleet of advanced aircraft, well-equipped professionals such as pilots, crew members and experienced staff, professionals from service and maintenance department, 24/7 customer service, sales departments, ground staff facilities and infrastructure, airline partners such as Star Alliance, fuel supply, easy access for travelers to ticket booking such as mobile applications and online web portals, etc. Air Canada was the first airline in Canada to introduce the mobile booking app and was also the first Canadian tour operator to offer a free mobile app for vacations. It was the first North American airline to help travelers retrieve electronic boarding passes, track flight information, and even receive real-time notifications. (www.aircanada.com). Travelers on International Economy flights will enjoy wine and dining and hours of free entertainment on the 8.9-inch touch screen TV and convenient duty free shops. In the spring of 2016, the Boeing 777 was launched with a dream cabin that made onboard Wi-Fi international. (Spencer, 2015). The loyalty program called aero plan miles helps travelers earn miles and can be used to book business class and first class, international flights, round trips etc. (McClure, 2013). These loyalty programs are now replaced with optimal points for PC.Air Canada is taking a huge step forward by using artificial intelligence to improve customer relationships on the marketing front, in content preparation and also in back-end operations . They have.