Women's PerfumeIt's safe to say that most women like to smell good. Perfume holds the power that women are what they wear. Women's magazines all over the world show ad after ad about the perfume and what it will be able to do once they wear it. However, not all women have the same tastes and interests. For perfume ads to be successful, advertisers cannot use just one type of formula to attract women. Sporty women compared to conservative high-class women probably don't have the same taste in perfumes as a teenager compared to a 50-year-old woman. Advertisers need to use a variety of tactics to sell women's perfumes to appeal to the different types and personalities of women today. Many perfume advertising campaigns these days use simple women doing simple things but clearly having fun. The advertising campaign for Clinique's perfume lines is a great example of this. In the May issue of Teen People, an ad for Clinique's perfume, “Happy,” features a woman wearing a sleeveless turtleneck sweater. Although it is not shown clearly, the girl appears to have a huge smile on her face but it is hidden behind her turtleneck. The ad's caption says "Happy Clinique." Although it is a simple ad, it is equally effective towards women. Featured in a magazine aimed at teenagers, the girl in the advert has a young appearance, which would refer to teenagers. As for older women, they would like it too, so they can also feel young and fresh again. Another advertisement for a Clinique perfume is for "Simply", found in Cosmopolitan magazine. Just the name of the perfume says it all. The ad shows a bottle of “Simply” perfume sitting on a table with a woman's fingertips hovering over the bottle. This ad doesn't even use a woman's face, which is a different approach from many other perfume ads. The whole advertisement seems to be of one shade, like a golden skin tone, which shows a very simple lifestyle. The woman's fingers show no trace of glamorous-looking manicure or nail polish. It only shows a woman's bare but beautiful hands. Also, the fact that the table used in the ad is made of wood shows simple living. The ad uses wood which reminds readers of nature and not marble and glass.