aI absolutely agree, since the market is essential to satisfy the basic needs of individuals in every society. According to Begg et al (2003) a market is a process through which the decisions of individuals and families on the consumption of goods and services, the decisions of businesses on what, how and to produce and the decisions of workers on how much and for whom to work They are all reconciled by price adjustment. “. The market is very important as it is the only medium through which individuals (buyers and sellers) can communicate to get what they want. Due to society's growing unlimited needs, online marketplaces were created to facilitate easier access to goods and services without physical contact between buyer and seller. Without a functioning market, individual businesses have some control over prices. They exercise market power by having the ability to raise prices above marginal cost without having any effect on the demand for their goods and services, which can ultimately lead to inefficiency. In the real world it is impossible to achieve perfect competition, so most markets exhibit characteristics of imperfect competition. Examples of imperfect competition include: oligopoly and monopoly. D. According to the government, the government can attempt to inject competition into the supply of gas to consumers through the following ways: It can limit the behavior of established companies to prevent them from using their dominant market position and brand loyalty as a barrier at the entrance for upcoming undertakings. - Franchising is also another way to increase competition. It is the practice of leasing the right to use a company's brand and business model for a period of time. Franchises are very competitive as companies make competitive offers in terms of price and quality of goods. The lack of transparency on prices and sales makes collusion more difficult to sustain. If companies do not adhere to individual prices it is more difficult to detect deviations and punish them. Tacit collusion It is an illegal agreement therefore the absence of a written agreement. When competing companies do not want to engage in competitive behavior such as price cutting, advertising and promotion, they come up with unwritten rules of collusive behavior such as: price leadership. A price leader then emerges who sets an overall industry price high enough to allow the least efficient firm in the market to earn a return above the competitive level. According to Riley (2002) tacit collusion is likely to occur when firms want to minimize competition. response to prevent price wars from leading to a loss. Furthermore, it is often observed that when a few large firms dominate a market, there is always the possibility that firms want to reduce uncertainty and risks, thereby engaging in some form of collusive behavior and this pushes existing firms to engage in price fixing..