Hip-hop is moving backwards, in the sense that it is regaining its revolutionary and activist voice, as more and more independent artists are reclaiming control of the spotlight. Hip-hop is making progress in the sense that it is no longer catering to one general sound and corporate labels are losing their grip on the images that are shown to the masses. Hip-hop is becoming more and more local. Hip-hop is becoming more about the experience and less about what's hot and in the top 100 right now. Hip-hop caters more to the individual's unique taste, rather than mass producing a sound and message. Hip-hop, in the future, will once again truly be able to claim its title as the “people's genre.” Hip-hop is being reborn and returning to being a state that relies on artistic rather than commercial investments