Use coupons! They can be found almost everywhere. Many companies will accept coupons online. This way you can print them or even scan them directly from your smartphone! You no longer have to flip through newspaper after newspaper to find exactly what you need. Here's another benefit: use them to price match! Contrary to popular belief, there are many stores that also use organic food coupons, so if you're a big organic fan, this is the one for you! Keep in mind that not all brands are created equal. Many people believe that branded food products are always the best, but in most cases this is not true. Store brand is usually the same quality or sometimes even better. There are many websites that have more information about store brand than name brand and I highly recommend you check them out online. Understand the unit price. Calculating the price per pound is not for everyone, but comparing unit prices will help you better understand the best deal. It's an impulse purchase. Everyone does it and that's okay. If you are looking to reduce the cost of your purchases, this is something you need to adapt. Keep in mind that just because the item is on sale doesn't mean you have to buy it. Stick to your shopping list and only buy what you went to the store for