In this study, it will examine the interrelationship between the seven constructs, which are: Functional Value (FV), Price Value (PV), Social Value (SV), Emotional Value (EV), satisfaction with the brand page (SAT), loyalty (LY) and positive word of mouth (WOM). Indicate the important factors for the success of brand fan pages and provide a reference for marketers in Hong Kong to create their own brand fan page. This study would like to validate customer perceived value: functional value (FV), price value (PV), social value (SV) and emotional value (EV) in Hong Kong, to examine whether these are significant for satisfaction, loyalty and the positive word of mouth value