Boost your brand's online PR with Blogger's Awareness EquationAre you looking to increase the appeal of a client's brand? Or perhaps implement a foolproof link building strategy? If so, blogger outreach is still the most effective way to do this legitimately. In producing great content for someone else's blog, you not only get your voice heard by a different audience and your company's name out there, you should earn that crucial back-link. We know the value of inbound links for SEO, as well as the difficulty in generating quality ones. Google spam hunters almost never succeed in challenging a link from an excellent post on a relevant site (unless you seriously overdo it). You earned it. Success in this industry doesn't just depend on knowing the quality of your work; but the relationships you build with potential partners. Once you publish your first excellent article and earn their trust, your relationship will go from strength to strength. You can almost guarantee that you will still be able to publish articles for them in the future. And this is where some have difficulty. Sometimes it's a matter of time; of trust; or not knowing where to start. Content marketing expert Kelsey Libert needs to build this into an actionable process. What is the Blogger Outreach Equation (BOE)? Based on the “AIDAS” sales principle, the Blogger Outreach Equation is a formula for build mutually beneficial relationships between clients, outreach team and content publishers. Image credit: PR WebBreaking Down the EquationLike any scientific formula, this one involves a number of variables. Look at the diagram below. Image credit: Moz Blog Awareness (Social) The first variable focuses on the interaction...... center of the sheet......, which would be a list of alternative topics. If your initial pitch fails, you will have something else to offer a potential contact.4. End your presentation with a definitive call to action. Never leave things to chance. Publishers won't spend a full minute reading your email. Don't assume that your proposal already implies a desire for partnership: say so. Conclusion Publishers (or bloggers) are not allergic to link requests. But they will make you work hard for it. By accepting your proposal, they put their online reputation and credibility at risk. So what you offer has to be really good. The success of blogger outreach lies in engagement; that desire to reach potential customers. Apply BOE and develop a presentation that delivers benefits so everyone gets a positive response. Read David Sottiano's revealing post for insights into bloggers' perception of SEO.