With the recent shift to web-based communication, everything, including shopping, has gone online. With online shopping, consumers feel like they are in the comfort of their own home and do not have to deal with crowded crowds. In contrast, however, online stores allow customers to leave reviews on their items. The problem these online stores face is that fake users comment on items to increase or decrease ratings. 70% of people trust online reviews (fake online reviews). Online superstores like Amazon.com are popular for their convenience. Amazon can publish items themselves, or independent stores can use their own website to sell items. Since Amazon sells millions of items online every year, users should be careful when trusting product reviews. With these incorrect reviews, consumers are facing a lack of trust in online stores. There are five ways to spot a fake review, software is being developed so websites can spot and delete the review, and fake reviewers are being fined for writing inaccurate reviews. According to a CNET article by Dong Ngo, there are many ways to spot a fake review on an online site. This article outlines five ways to determine if an online item is illegitimate. The first of these ways is when the review does not indicate any negative aspects of the reviewed product. No matter how good the item is, most of the time it has one or two things wrong with it (Ngo). This does not mean, however, that a legitimate review can be fake. The second way to spot a fake review is if the reviewers' names are a random combination of numbers and symbols. When all a user is trying to do is create a fake review, they won't take the time to come up with a fake first and last name. The third way to locate... the center of the card... may not always be true. Works Cited “Fake Online Reviews Become a Growing Problem.” Speaker Mag. National Association of Real Estate Agents, 13 November 2013. Web. 18 November 2013. Marchi, Paolo. “Software helps spot groups of fake reviewers online.” One percent. ReedBusiness Information Ltd.: April 16, 2012. Web. November 18, 2013. Ngo, Doug. “How to Spot Fake User Reviews While Shopping Online.” CNET News. CBS Interactive: November 26, 2012. Web. November 18, 2013. Pfeiffer, Eric. “Woman Gets $3,500 Fine and Bad Credit Score for Writing a Bad Business Review.” Yahoo! News. Np, Nov. 15, 2013. Web. Nov. 18, 2013. Smalley, Eric. “Cornell Software Fingers Fake Online Reviews.” CNET News. CBS Interactive: July 26, 2011. Web. November 18, 2013. Streitfeld, David. “Give yourself 5 stars? Online could cost you dearly." New York Times 22 September 2013, A1. Print.