One of the reasons for failure is that small businesses lack marketing knowledge and present the wrong service to the wrong audience. For example, how to present products that only appeal to their current consumers. It doesn't help the company grow and acquire new consumers. Another reason why small businesses fail is because they are not doing proper demographic research or it could also be the stronger competition in the market. There is a greater chance of success due to large businesses and other competitions in the market that can drive small businesses