Cuddles. That strange behavior of every woman who falls under the effect of AX and which lasts all day." The company AX claims the side effect of cuddling after sex. However, this “side effect” is actually caused by hormones dopamine, prolactin and oxytocin that are released in the body after orgasm (Last) An additional problem that does not qualify as a logical fallacy is in the name of the commercial “Morning After Pillow” is a play on words form of birth control, Plan B, also known as the morning after pill. This subtly implies that the side effect of cuddling after sex is equivalent to the side effect of getting pregnant. However, instead of preventing an unwanted pregnancy, they help prevent it