does a great job of appealing to the audience's pathos. They included so many elements that would appeal to people's emotions and beliefs, regardless of whether they have experienced a suicide or not. They do this best through their images and examples. The use of kairos also works well in this video. Through the examples provided in the video, kairos links to pathos to create a more powerful message. I think the element they use the worst is ethics. They don't seem very credible in the facts they produce. If they could cite the sources from which they obtained these facts, these facts could be a great addition to their announcement. Additionally, SOS does not have a place to find more information about their organization. The website they give at the end of the video is practically useless. They have little support for their argument that people should donate money. A better source of information is needed if this organization wishes to obtain donations. Overall, I think SOS makes a pretty compelling video, but with a little work they could make a lot more