To gain a competitive advantage, companies must understand the local market really well. To improve business performance, establishing long-term relationships with customers is an integral part of competitive marketing strategy (Kanagal,2009). To establish themselves as a renowned company, international companies must create value for consumers using relational exchanges that have a future through the relationship. marketing. Corporate social responsibility also helps build a positive brand image for international companies. Sponsoring projects to support local communities is a great way to gain a positive brand image, according to (Ferrell, 2004) it can lead to an increase in stakeholder support. For countries like China, which have multiple facilities with different demographics and differences in tastes, pricing and product strategy are also two very important things to consider. Cost leadership strategy can be a good solution to compete with local companies and product differentiation strategy keeping local preferences in mind has produced positive results in the past (Valipour et al.