Consumers' image of an industry as a whole can indirectly influence product evaluations by impacting a company's brand image. According to one study, industry image accounts for 16% of the variation in corporate image. The researchers of this article selected nine industries and twenty-seven brands for over three thousand respondents to evaluate and complete a statistical analysis of the results. This analysis showed a highly significant connection between brand images and industry images and between industry image and individual brand image attributes (Burmann, Schaefer, & Maloney, 2008). Consumer stereotypes about a particular industry also influence how they view large companies. One study showed that the perceived images of big banks, major airlines, and large grocery chains are highly correlated, at least up to a point. While respondents had a less positive view of large banks, their opinion of their own bank was more positive (Tucker,