As a child, I always enjoyed visiting my grandparents' house and playing with their various selections of toys that they themselves played with as children. Comparing my grandmother's doll to one of my own, I found the difference in the quality and style of the clothes to be quite noticeable. The effect of change and its consequences play a particularly fascinating role in Gary Cross's "Spinning out of Control". I want to focus on how toy industries like Mattel and Hasbro have survived over the years by adapting to the changing times and ever-changing interests of children. As well as finding out why it seems that toys for the male gender seem to expand and develop so much more than those created and built for women. If someone walked into a toy store today, they would hardly find a toy that didn't have any kind of label or branding all over it. Instead of going to the store and buying a doll or a wooden train set like my grandfather did as a child, shoppers are now struggling to locate the "best" brand to please their children at home. Toy companies like Mattel, Lego, Hasbro, Playmobil, and Nintendo make up just 5 of the top 10 toy companies in existence. These factions have faced their fair share of trials and tribulations over the years to stay on top and the best of the best. As a result, they are more than capable of adapting to their consumers' needs and providing high-quality products that are ready to entertain. An example of this is shown in Cross's work: The main difficulty has always been finding winners in a very unpredictable toy market. This was a more complex approach than simply meeting evolving consumer demand. Toy manufacturers also produced the demand for toys… half of paper… BT) That statement cannot be changed in any way when it comes to explaining the consequences of gendering toys. Children cannot grow up as well-rounded citizens when they have experienced only a small portion of what it means to be human. Both genders must overcome and break down the barriers that cause this gap. Cross quoted Lego Chief's Godtfred Christiansen, stating that he himself "claimed that his blocks provided 'unlimited' and timeless play, stimulated activity without violence, and were gender neutral." (Croce p.220) As a child, my brothers and I received Lego kits as gifts; only these kits consisted of random blocks and pieces instead of strict plans that required every piece to be placed in the right place. Now there are pink kits for girls with oversized female characters and dinosaurs with lasers attached to their heads for boys.