Factors influencing the four management functions. Numerous factors influence the four management functions. Management functions include: planning, organizing, leading, and controlling. Key components include: external, internal, globalization, technology, innovation, diversity and ethics. A primary external factor would include the current state of the U.S. economy. Consumers may not buy as many Hershey products this year as last year, as staples like milk, bread and eggs are more expensive. During the planning process, Hershey's managers will need to implement forecasting more than ever. The organizational process involves the synchronization of the resources necessary to achieve organizational objectives. Due to internal factors such as correspondence and numerous telephone inquiries, Hershey's decided to create a corporate website to respond to customer inquiries. On Hershey's website, consumers can read everything from product descriptions to the organization's philosophies. (The Hershey Company, n.d.) The leadership function is the process of motivating employees to be their best. Hershey's is a company that truly values ​​its employees, as the company website clearly states. Hershey's mission statement reads: “To bring Hershey's sweet moments of happiness to the world every day. For Hershey employees, this means winning with an aligned and empowered organization... while having fun." This reflects the organization's culture and its dedication to the company's employees. Control is the process of monitoring development and enforcing of changes.Hershey needs to be aware of how internal factors can influence control.By reviewing annual reports, Hershey's can get a general idea of ​​what products are selling.If sales are low, marketing may need to evaluate alternative marketing strategies “The Hershey Company (NYSE: HSY) is North America's largest manufacturer of premium chocolate and confectionery products. The Hershey Company has revenues of nearly $5 billion and nearly 13,000 employees worldwide.” (The Hershey Company, n.d., 1) The Hershey Company is a highly globalized company. When managers are in the planning process they must look at who they are serving and where United. Hershey's excels in considering employees as valuable resources. Hershey's wants employees to feel empowered in decision making. Empowerment creates a positive work environment. managers must lead positively. On Hershey's website, the company philosophy states that Hershey "maintains a strong people orientation and demonstrates care for every employee.".