BDSM, a three-part acronym standing for bondage and discipline, dominance and submission, sadism and masochism (Oxford Dictionary, 2014) has seen a drastic increase in popular culture over the past twenty years ( Weiss, p: 104). Since it was brought to public attention with the Marquis de Sade and Leopold von Sacher-Masoch, BDSM has predominantly been described as a sexual deviance in which only those who are sexually violent or those who are mentally ill participate. BDSM images existed. in popular culture for a long time. Wearing cuffs, collars and leather is often found in both fashion and mainstream media, so much so that many who purchase and wear them may not be aware of their significance for BDSM. BDSM is highlighted as “bad, abnormal, unnatural, damned sexuality” in the “outer limits” of Rubin's “enchanted circle” (Rubin, p:153), a sexuality that is taboo both to practice and to represent in the media. In recent decades, however, the concept of BDSM has taken on greater meaning for the general public, especially in the form of media entertainment. BDSM is evident in film, music and television, including the 2002 film Secretary starring Maggie Gyllenhaal, Rhianna's 2011 pop hit S&M and, most recently, EL James' popular Fifty Shades trilogy which sold over 10 million copies worldwide. (Deahl, 2012) Despite its growing presence in mainstream media, BDSM is still widely viewed as a transgressive behavior. James' trilogy, while very popular for its titillating content, has been accused of promoting abusive relationships and violence against women. (reference) When BDSM is depicted in popular culture, most people only vaguely understand it, despite its prominent existence in society… middle of the paper… four peas and all the ice cream you want to eat” ( Shainberg, 2002) his parents' reaction reflects the general general perception of his erratic behavior as “abnormal”. The film changes direction slightly from a serious, mysterious and slightly strange tone to poking fun at the sadomasochistic practices between Lee and Grey, from Gray controlling what Lee eats to telling her how to answer the phone to a montage of their "activities", including Lee on Edward's desk surrounded by hay with a saddle on his back and a carrot in his mouth raises questions about the seriousness of the film and how it intends to be received by audiences. (solve) Lee begins to take more pride in her appearance and behavior as she is excited by the progress of domination and begins to rely on it day by day. Sadomasochism becomes Lee's entire life, it controls her.