If the leader and/or leaders did not declare that they needed a new formula, the members would probably have come up with ideas such as introducing a new product instead tailored to the taste of the Pepsi drinkers and don't already tinker with a winning product. Surely they should have used devil's advocate to argue why their formula change was a bad idea, I'm sure the point of what would happen to current Coca-Cola consumers who already love and drink Coca-Cola. The most important thing of course was that they should have considered the opinions of their already loyal consumers and not focused so much on winning over such a narrow group of Pepsi consumers, better research through surveys among their loyal customers should have revealed their feelings about to a change. in their beloved product and that the customer is king and not the executives when it comes to the success or failure of a