Content analysis can date back to the 1930s. “Media content analysis is the deconstruction of pieces of media with a tendency towards quantitative or qualitative research methods” (Bryant, 2014). The Payne Fund USA (1930) conducted some of the first studies on the influence of films on children and used content analysis as a methodology for their research. However, they found that the methodology was flawed and that the results obtained were not supported by the evidence. This methodology has primarily been used in the industry to examine gender representations in the media and to try to examine whether there is bias used in the media industry. Although content analysis was seen as an unreliable methodology, there were strengths to using it in research. When it comes to ethical issues, it has none because there is no involvement in people's lives as it only uses previous materials. It's also a fair way of analyzing data from past or current events, meaning it doesn't depend on memory alone. It is also a useful way of analyzing data because it is an easy way to analyze more data as you can compare it to real-life events. This original content analysis will focus on the UK floods (24 January 2014 - 7 February 2014). The newspaper I chose to take the articles from is the London Times. The reason I chose this journal is because I have never read or referenced it before and so I thought it would be useful to use it for my research. There were also many articles on this topic and so I thought this would give me more variety in my research. The methodology for content analysis will be to make sure that from this I can justify the importance and...... half of the paper ......erhards and Mike S. Schäfer asked: "The Internet is a better public sphere?" Comparing old and new media in the United States and Germany, it was found that old media such as radio and newspapers have a more balanced structure when it comes to opinions and comments, while the public sphere on the Internet can be much more radical and biased . “ In countries like Germany and the USA, freedom of the press and freedom of opinion are largely guaranteed. Therefore, communication through print media is relatively open and balanced (even if Habermas and other critics refer to German and other Western media as regulated by power).” (Is the Internet a Better Public Sphere? Comparison of Old and New Media in the United States and Germany, 2014). The articles I found represent this in some of them, but most of them show themselves negatively as the opinions in them are not balanced.