"In the history of modern business, Toyota's upward march, from its humble beginnings as a textile machinery manufacturer in the industrial city of Koromo, now Toyota City, is one of most notable examples of long-term management" (hbr.org). Toyota today has done well to encourage a culture of thinking in its regular operations and, with great success, led the world to believe that it is a green company, with the green Priuc lunch. The Prius has done so much around the world that it has led everyone to believe it is the best in environmental engineering. However, the Toyota Prius allowed other models in the Toyota lineup to benefit from the detonation effects. Considering the other different brands, Toyota is considered one of the creative, Toyota seeks to revitalize its enterprise spirit by reforming its consciousness in the light of the Global Vision through other efforts. Toyota Company mainly focuses on the areas of development, design and procurement. For example, Toyota has created an innovative synthesis of development and design through a new automotive creation policy that builds better cars. By introducing several cars that meet local needs in fast-growing emerging markets, the executive aims to increase the share of Toyota's global sales made up of emerging countries. Its success must adapt its offer to the needs and requirements of Europeans, relying on total quality strategy, innovation and continuous competitive spirit. In Europe in 2003, the Japanese company with three brands owned by Toyota, Daihatsu and Hino, recorded a market share of 4.4%. In 2004 there were 17 production units of Japanese automobile plants in the European Union; they produce 1.3 million vehicles and 14 research and development centers. It is estimated that these investments have created 200,000 new jobs. The European market is too important to ignore, the Japanese said, it is still a strong market that rivals many companies and has a unique industrial fabric