In today's world, millions of young people around the world are constantly bombarded with advertising on billboards, in magazines and on television. These influences shape how we live our lives and influence our habits as both consumers and individuals. In Aldous Huxley's novel Brave New World, Huxley examines the idea of ​​mind control from a governmental rather than commercial point of view. His utopian society, in which children are created chemically and every social class is predetermined, appears to be perfect. However, it is only perfect for the majority who simply live in the false world that was so forcefully created. For those like Bernard Marx, individualism is an isolating thing – something that triggers a rebellious impulse. With his disturbing portrait of social indoctrination, Huxley explores the repercussions of a civilization devoid of individualism. Huxley begins the novel by giving the reader a sense of the supposed perfection within the World State. It begins with an in-depth analysis of the Central London Hatchery and Conditioning Centre, the place where everyone in the World State is created and predestined. Starting from birth, Huxley shows the reader the most important aspect of the society of world states: permanent control. Rather than a natural cycle, birth is a mechanized and automated system. The director explains Bokanovsky's Trial as "making ninety-six human beings grow where previously only one grew." Progress” (6). Immediately, the reader was immersed in a world of repetition. This so-called “Process” creates similarity rather than individuality, its goal is to create “standard men and women; in uniform batches”, (7) explains the Director. From this foundation of creation, the Process moves toward Social Predestination... middle of paper... and the stability it has carefully constructed, no matter the cost. In the end, no matter how hard Bernard, Helmholtz and John fight, they are immediately crushed by the oppressive social system. While they achieved a new understanding of their own individualities, they failed to enlighten a conditioned population. Once society has been so brainwashed that only stray remnants of individuality are left, there is no hope of enlightening the majority. Brave New World tells the story of the cliché “too little, too late” for the World State. The citizens, completely indoctrinated, have neither the desire nor the intelligence to act as individuals. Even when they had the opportunity, they let it slip away without realizing what just happened. Huxley uses his novel to warn future generations not to be brainwashed and to defend individualism and uniqueness before it is too late.