Management must work hard to recognize and identify the employee who possesses organizational qualities. As a business owner, you need to be able to attract this type of employee when interviewing for your business. The recruitment process is vital because you need to identify and select people with the "right stuff" to fuel the growth of the business. Organizational effectiveness means that your company is capable of making sales and profits. This means that this covers short-term and also long-term goals. As a manager you need to be aware of culture, talent management, leadership, innovation, strategy, engagement and communication. Organizational effectiveness requires that your company is prepared for the different scenarios that occur in your business. It means survival and competitive advantage in the 21st century