Using two images we compare positive and negative representations of smoking from different periods. Images are a powerful force in advertising as they are the ones that promote different perceptions and attitudes towards products. They are also the ones who create stereotypes. They are very manipulative, because they will never focus on the negative aspects associated with their products, but only on the positive ones. The ads are aspirational, which gives them power and engages customers for their approval. The images I will talk about are smoking hot. Image one is a commercial advertisement selling cigarettes. The other is a commercial that tries to convince smokers to quit. Commercial advertising is advertising that serves a commercial interest rather than supports a political or social use. Advocacy advertising, however, is used to promote a position that may be a controversial political or social cause. The difference between the two is that commercial advertising is about money, while advocacy advertising gives advice. The first image I chose to discuss is a smoking advert from the 1950s. It features John Wayne smoking a Camel cigarette. It is a commercial advertisement, because it tries to sell a product. In contrast, the advertisement I will be dealing with is an advocacy advertisement, because it tries to convince you not to smoke. He is giving you advice on an activity that is considered controversial. It is an advertisement for "Alghanim Medical services 2000". It uses a very formal font and adds formal authenticity. The purpose of John Wayne advertising from the 1950s is to encourage people to smoke. This is demonstrated by his emotions. He looks cool, relaxed but official, wearing elegant clothes. That... center of the card... that says smoking is good for you. However, due to its positive tone, words like "I", "my", make the opinion created in the minds of the audience as something persuasive and to be relied on. Considering that ad two is not a prejudice, it is still a fact that “smoking kills”. This strengthens the argument and the use of impersonal tone and “Alghanim” seems factual and helps persuade the reader that smoking kills. The word “kills” represents the experience of death, of entrapment. I believe the government should tell people what to do; however, the person has the decision to quit. People have the right to smoke, however, they have the right to know the risks they take by smoking cigarettes, that's why the government should step in and support the band and try to quit smoking, as not quitting makes it even more difficult and the adverts play an important role role in influencing this.