Nike promotes its sportswear in such a way that its communication goal can be easily achieved. Nike uses the following ways to interact with its current and new customers: • Through renowned spokespersons, for example by using star athletes, protagonists in their commercials • Representing artistic stories (in terms of inspiration) • Building romantic relationships between the viewer and the illustrated person• Directly exciting the observer (MichaelSam85, 2011)Nike recruits brand ambassadors from different parts of the world who are top athletes and who have a good following among the public, which helps them reach the audience that influences them to buy Nike sportswear. (MichaelSam85, 2011)This is the best way Nike has used to convey its meaning, because the target audience appreciates and relates to their idols. Nike uses inspiring stories related to sport and fitness to build its communication. They use images or verbal transmissions to tell their story. Nike's main goal is to convey enthusiasm and affection. This is why Nike sometimes provides emotion-related advertisements that reach the target audience. Nike prints advertisements that represent women's individualism, which helps them convey